Glossary term
Sales & Marketing licensing
A licensing agreement that grants a brand the right to commercialise a technology under its own or the technology's co-branded identity — typically on exclusive or non-exclusive terms.
Definition
S&M licensing is how brands without in-house factories access a technology to differentiate their collection.
Terms frequently include category-based exclusivity and co-branded marketing support.
Why it matters to DSEAMS
DSEAMS' Sales & Marketing Licensing offers brand-name exclusivity (available on exclusive or non-exclusive terms), co-branded marketing support, and access to the licensed factory network.
Related terms
- Manufacture licensingA licensing agreement that grants a manufacturer the right to use a patented technology in the factory, typically including access to proprietary machinery, materials and technical packs.
- R&D licensingA licensing agreement that grants an R&D partner direct access to a technology and its core suppliers for a defined application and commercialisation window.